When you send a mass email from your Membr site, you will be able to see an overview of your email activity. This includes how many emails have been processed, delivered, dropped, bounced, opened, clicked, reported as spam and unsubscribed. An explanation of each status is below:
Processed – The email has been created and has been requested to send to the recipients on the mass email list.
Delivered – The email has been sent to, and accepted by, the recipient’s server. This does not guarantee that the email was placed in the recipient’s inbox - it may have been bounced or reported as spam by their server.
Dropped – The email was not sent to these recipients because they are already ineligible for emails. The system identified that an email is being sent to an address that is on a suppression list (for example –Bounced, Unsubscribed, Spam Reports, Invalid Emails).
Bounced – The email did not deliver, so either the recipient's inbox is full or the email address is invalid.
Open – The number of times the email was opened by the recipients of the mass email.
Click – The number of recipients who clicked on any link in your email, excluding the unsubscribe link.
Spam Report – The recipient's inbox marked the email as spam for one of two reasons: 1) They received too many campaigns that remained unopened and the system automatically marked them as spam; 2) The recipient manually marked the email as spam.
Unsubscribe – The number of contacts that unsubscribed (opted out) from a particular email. They will be marked as ineligible for any subsequent emails.
To view the statistics for any given mass email job, you will need to click Members > Mass Emails then click Show on the right side of the completed jobs grid. This is what your statistics may look like:
See our comprehensive Product Manual for a description of the email tools here.