Membr contains a unique member referral system which is designed to allow the gym to grow its membership base through the power of member referrals.
How it works:
Each new member has their own unique referral code generated by Membr.
Members will also have a Referral link on their profile. When used by a friend of the member, it will take them directly to the membership page, where the referral code will already be added:
The referral code and URL are both displayed at the end of the joining process, and can also be communicated to Members via an automated email that can be set to go out e.g. 2 days after a member joins via a member pathway email.
If the existing member shares their unique code with another person, then the referred member can enter it in the referral code box on the joining page.
Once this person successfully joins, the system will recognise that they are linked to the member's referral code.
There are two ways that existing members can be rewarded: either automatically or manually.
Automatically rewarding members: When auto reward is switched on, the system will automatically send a message to the payment provider, either Harlands or Stripe, instructing the payment provider to skip the next collection for the member. This effectively provides the member with a free period of membership, typically one month. When using Membr in this way it is best practice to set up a special referral membership package, normally with a minimum contract term of 3, 6, or 12 months. Failure to do this could mean that an existing member is being granted one month free membership for referring a new member who only joins for a period of one month.
When referrals are automatically processed, the existing member will receive an automated email confirming that their referral code has been used and that the referral has been processed. As with all automated emails that are sent by Membr, the wording of the email can be adjusted by any user with Administrator access to the system. Please click here for more information on system emails.
Manually rewarding members: This method is ideal for clubs that want to have more control over the referral scheme, and perhaps have their own incentive scheme in place. The process for manually approving referrals is as follows:
• Run the Referral Code Usage report by navigating to Reports > Referral Code Usage Report to see which referral codes have been entered. This report shows both the referring member and the referred member.
Again, the referring member will receive an email confirming their referral has been approved. However, this process will not initiate an instruction to the payment provider. Any reward will have to be given to the member manually.
The text shown above which states: ''For every successful referral who is a member for a minimum of 3 months...'' can be changed in the site's Additional Settings. Please click here for a guide to the Additional Settings relating to the referral system.