Ensuring your business is maintaining revenue can be a complicated process, and defining metrics to make sure your targets are being achieved is a challenge at the best of times. We took up this challenge with the aim of creating a tool that is focused on giving transparency to some of these key metrics.
To access your KPI widgets, please navigate to Dashboard on the left hand control panel. Once here, you will see three widgets across the top of the page. These widgets are 'Added members', 'Lost members', and 'Total Members'. You can set targets for your added and lost members, which are then tracked against your actuals as you move through the month.
Below is a visual showing you how your KPI Tracking Tool may look part way through a month.
Editing a target is simple – just click on the icon and you will be presented with a modal window (as you can see below).
Clicking on the text underneath each widget will open up a secondary metrics report showing additional information for each widget:
A description of each widget is below:
The top figure on this widget shows how many members have been added to the system this month (both paid in full and recurring payment members) Note: This excludes members added to the site manually. The second number then shows what target has been set for this month, and therefore how many added members you are aiming for in the current month.
The top figure on the lost members icon shows how many members have cancelled or expired during the current month. This includes both paid in full and recurring payment members. The second number shows what your limit for lost members is (your target).
The top figure shows your current live membership total. This is calculated based on your total members as of the beginning of the month, plus any added members, minus any lost members. The second figure is you target for total members, and is calculated based on your total members at the beginning of the month, plus your added members target, minus your lost members target.